Lisa, CEO & General Contractor / CR, CID, UDCP

CHARACTER-DRIVEN

A Minnesota native with a Midwesterner’s instinct for understatement, Lisa’s steady clarity and unassuming humility set the tone for the whole company. Under her direction, Harrell has earned awards from NARI, RoTY, Chrysalis, and NKBA, and guided a transformative company-wide rebrand. Her work has been recognized nationally, from Fine Homebuilding and Better Homes & Gardens to Professional Remodeler and Sunset.

A seasoned pro with the open curiosity of a novice, Lisa believes good ideas can come from anywhere. Just as importantly, she makes every employee-owner feel essential. With certifications in remodeling, kitchens, baths, and universal design, she embodies a rare blend of expertise and approachability.

Outside the office, Lisa is the proud mother of an MD-PhD student, a cycling and hiking enthusiast, and a traveler drawn to Italy – often exploring its landscapes on foot. Even in her time off, she seeks challenge and inspiration. Perpetually observant. Always evolving. Character made visible.